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Dramas – Most Popular TV Genre?

  • August 10, 2018
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“What is drama but life with the dull bits cut out.” ― Alfred Hitchcock Introduction Take a moment. List 5 reality shows. Now, list 5 drama shows. There might be a high probability that the list of dramas would be completed quicker than reality. If one takes a look at the genres playing across traditional broadcasters, television […]

Understanding Branded Content

Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin With the explosion of video platforms and availability of affordable mobile broadband, video content has become an important part of a brands marketing communication strategy. The State of Video Marketing 20181 report by Wyzowl mentions that […]