Author: GoQuest Team

How subscription economy in entertainment benefiting consumers?

How subscription economy in entertainment benefiting consumers?

“It’s not Netflix that’s making the changes. It’s the Internet.” – Reed Hastings Introduction In the beginning decade of the year 2000, American Express came up with a successful slogan, “Membership changes everything”. These words perhaps hold truer in the current business environment as the businesses are making a shift to a new economy – […]

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Understanding Branded Content

Understanding Branded Content

Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin With the explosion of video platforms and availability of affordable mobile broadband, video content has become an important part of a brands marketing communication strategy. The State of Video Marketing 2018 report by Wyzowl mentions that […]

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Dramas – Most Popular TV Genre?

Dramas – Most Popular TV Genre?

“What is drama but life with the dull bits cut out.”  ― Alfred Hitchcock Introduction Take a moment. List 5 reality shows. Now, list 5 drama shows. There might be a high probability that the list of dramas would be completed quicker than reality. If one takes a look at the genres playing across traditional broadcasters, […]

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