Independent content distributor GoQuest Media Ventures announced today that they have concluded a distribution agreement with leading Nordic creative solutions group ANTI INC.
GoQuest Media Ventures through its subsidiary GoQuest Formats will have exclusive worldwide distribution rights to the dance format My Dance Crew (8 x 45’). The series which aired on TV 2 is created and self-developed in conjunction with ANTI INC and Norway’s largest commercial broadcaster TV 2.
Commenting on the deal Vivek Lath, Founder & Managing Director of GoQuest Media Ventures said, “With the emergence of dance crews in the world, we feel that My Dance Crew is a perfect blend for audiences to see dance reality and techniques of dancing along with the celebrity angle. We are delighted to be working with ANTI on such an entertaining format and look forward to many more collaborations of this nature”.
Birgitte Bruusgaard, Executive Producer at ANTI INC. added, “My Dance Crew is a really fresh entertaining show that truly hits the young audience with its energy, impressive dancing performances and emotion. The show contains everything, passion, striking performances and strong friendships between the celebrities and the dancers. We are really excited to work with GoQuest Media on taking this show out in the world and bringing it to life in other territories. We think that their team really can bring the show the attention it deserves.”
My Dance Crew is an exciting concept series that gives eight of the country’s leading celebrities the chance to join their own dance crew. The professional dance crew will be essential in orchestrating each remarkable performance and be responsible for transforming the celebrities into full-fledged dance crew members. Over the course of eight weeks they will compete to perform the best possible dance routine LIVE in the studio every week.