Understanding Branded Content

Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

With the explosion of video platforms and availability of affordable mobile broadband, video content has become an important part of a brands marketing communication strategy. The State of Video Marketing 2018 report by Wyzowl mentions that 83% consumers would consider sharing a branded video with their friends that they enjoyed, while 85% people maintain that […]