May 29, 2020
GoQuest MarCom GoQuest MarCom

Impact of COVID-19 on Media and Distribution

How the Media Industry is adapting to the changing business dynamics in these unprecedented times?

The global economic effects of the COVID-19 pandemic are already taking shape, as markets tumble and countries take emergency actions to respond. As productions have halted, post-productions postponed to later days and movie and show releases pushed indefinitely, the film, television and video industries can only maintain output if their physical operations are maintained. Already, […]

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Impact of COVID-19 on Media and Distribution
May 26, 2020
Manufactured Adoption – Greed, Deceit and Broken Hearts?
Nikhita Mhatre Nikhita Mhatre

Manufactured Adoption – Greed, Deceit and Broken Hearts?

Child trafficking has always been a global issue of which high profile, white collared crime under the pretension of adoption is rampant.

Vietnam, Cambodia, India, China etc. are countries fighting hard to tighten the adoption policies due to the macabre possibility. In the US, international adoption is big – hopeful parents pay on an average $30,000 for a child to private international adoption agencies. However, what makes it a scandal is when under the name of international […]

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November 29, 2019
Sagar Chhatwani Sagar Chhatwani

How subscription economy in entertainment benefiting consumers

"It's not Netflix that's making the changes. It's the Internet." - Reed Hastings

In the beginning decade of the year 2000, American Express came up with a successful slogan, “Membership changes everything”. These words perhaps hold truer in the current business environment as the businesses are making a shift to a new economy – The Subscription Economy, led by technological advancement and the internet. Subscription Economy is a […]

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How subscription economy in entertainment benefiting consumers
August 13, 2019
Turkish Drama- Fastest Moving Content Globally (FMCG)
Nikhita Mhatre Nikhita Mhatre

Turkish Drama- Fastest Moving Content Globally (FMCG)

We all have heard of FMCG i.e Fast Moving Consumer Goods and then while writing this blog I came up with my own version of FMCG i.e Fast Moving Content Globally.

Recently, I was closing an acquisition of a Turkish drama series for an Indian OTT platform and awaiting update on commercials, when my supplier within hours informed me that the show got licensed to Netflix for the same region during the same hour. This made me believe that indeed the term Fastest Moving Content Globally […]

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July 4, 2019
Sagar Chhatwani Sagar Chhatwani

Are Ukrainian Dramas the Next Big Thing

One of the newest dramas that have become popular, are from Ukraine - Servant of the People and The Sniffer.

It can be underlined in its attempt to use satire and mockery as an integral part of the narrative, not only as a source of entertainment but also to make a statement on the State. TV Drama – A Cultural Tool Presently, Transnational linkages or international interconnections result in a curious cultural mix and tensions. […]

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Are Ukrainian Dramas the Next Big Thing
March 8, 2019
How the new era entertainment content is driving #EachforEqual
Nikhita Mhatre Nikhita Mhatre

How the new era entertainment content is driving #EachforEqual

International Women’s Day (IWD), connects women across the globe and aims to inspire them to achieve their full potential not only on this day but every day. 

This year’s theme globally for IWD is #EachforEqual. While we celebrate women’s rights and achievements at all fronts on this day, we should understand that stereotypes can be challenged and biases against women can be fought, if we all are in this, together. In equality is great power. Gloria Steinem, world-renowned feminist, journalist and activist once […]

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September 24, 2018
Sagar Chhatwani Sagar Chhatwani

Dramas – Most Popular TV Genre

“What is drama but life with the dull bits cut out.”  ― Alfred Hitchcock

Take a moment. List 5 reality shows. Now, list 5 drama shows. There might be a high probability that the list of dramas would be completed quicker than reality. If one takes a look at the genres playing across traditional broadcasters, television cable & digital networks and premium streaming services, it would be observed that […]

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Dramas – Most Popular TV Genre
July 18, 2018
Understanding Branded Content
Sagar Chhatwani Sagar Chhatwani

Understanding Branded Content

Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

With the explosion of video platforms and availability of affordable mobile broadband, video content has become an important part of a brands marketing communication strategy. The State of Video Marketing 2018 report by Wyzowl mentions that 83% consumers would consider sharing a branded video with their friends that they enjoyed, while 85% people maintain that […]

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